The natural hair movement has freed many black women from years of chemical and heat abuse and has changed their consumption pattern in the hair product category. Instead of getting their hair straightened with relaxers, women who embrace their natural hair buy more hair styling products to define curls. Subsequently, relaxers, which used to be the number one seller at beauty supply stores, stepped down to the second largest in hair product sales. According to the Mintel’s 2015 report, the sales of relaxers dropped 18.6% between 2013 and 2015, whereas the sales of hair styling products increased exponentially by 26.8%. Mintel anticipates relaxers will lose second place soon.
@hc_blk :"My hair to me represents my heritage. The way some chooses to style their hair, shows a lot about the person. I feel like my hair shows my culture, my uniqueness, where I'm from and my growth as a person
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