50/50 | TALLAHASSEE FLORIDA LIFESTYLE PHOTOGRAPHER
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Commercial Session
Tallahassee, Fl
Another day, another exciting shoot! This time, we’ve been contacted by a client looking to showcase his new clothing line designs. His name is Neil, and he has a very interesting concept in mind. His newest line, called “Fashion Drugs”, features brightly colored hats and shirts emblazoned with his 50/50 logo. Neil wanted to capture the essence of a “hand-off” for his session, giving that edgy feel to the line, and we couldn’t wait to deliver!
We chose a heavily graffitied location to lend to the grittiness of the look, set up our lights and started shooting! We commissioned a great looking car as a prop for the shoot and had the models play out the scenario. It looked so great in the shot, Sherona and I knew everyone would love it!
Working with large groups can sometimes get chaotic, but luckily everyone here knew the look we were hoping to achieve and were just as dedicated to producing the best shots. Next, we took several solo and small pair shots to better showcase the pieces. The bright graffiti artwork absolutely POPPED and the cast of models was diverse and interesting. Everyone had a great time on-set, which helped the session to go by quickly! Before we all knew it, we had all the shots we needed.
As we wrapped up the session, it was clear we had captured something truly unique. Neil’s 'Fashion Drugs' line was perfectly showcased in the gritty, vibrant environment we’d chosen, and the models brought the energy we were hoping for. The bold colors of the trucker hats popped against the graffiti backdrop, and each shot told the story Neil envisioned. It’s always a blast to work on creative commercial projects like this, where every detail comes together to make something unforgettable. We’re thrilled to have been part of the journey for this edgy new line!
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