MIND OVER MATTER CLOTHING | TALLAHASSEE ADVERTISING & COMMERCIAL PHOTOGRAPHER
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We got the opportunity to work with several different models that Neil had gotten together for this job, which is always exciting because you get to end up with lots of different looks to choose from. As we set up our equipment, we chatted with the models, getting details on the video look they’d just wrapped. Then we started to work our magic!
We started off with some solo shots to showcase the shirt design. Everyone was used to being in front of the camera, so we got some great shots easily and BOY did that red pop! Next, we added in more models, getting both the shirts and hats in the same shots.
We finished the short session with several action shots, depicting some different scenes dreamed up by Neil for his clothing campaign. The models had fun playing out the roles so it was fun capturing it. Group work is fun when the models make things so easy.
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